Your app has an identity crisis.
Every screen tries to satisfy everyone and satisfies no one. The navigation follows three different mental models. The color scheme is a compromise nobody loves.
I can tell you exactly what happened: you designed by committee.
Seven stakeholders. Equal voting rights. No tie-breaker.
The VP of Sales wanted the dashboard to look like Salesforce. Marketing wanted it to feel like Apple. The CEO's nephew said it should be "more Web3."
So you averaged all the feedback and got... mush.
The Fix Is Simple (Not Easy)
Designate ONE decision maker for UX.
Others provide input. They share user insights. They flag concerns. But one person decides.
I watched this transformation happen with a fintech client. They went from 5 equal stakeholders to 1 product owner with veto power.
Before: 8 weeks of design revisions, conflicting feedback, paralysis.
After: 2 weeks to final designs, clear rationale for every decision, a product that actually felt coherent.
The best products have a singular vision. Apple has Jony Ive (had). Stripe has a design system, not a design democracy.
Your users don't experience your app as a compromise between stakeholders. They experience it as one thing. Make sure it IS one thing.
Stop asking "what does everyone think?" Start asking "what does our product owner decide?"
How many stakeholders have equal say in your design decisions right now?
#ProductDesign #UXStrategy #Leadership #SoftwareDevelopment #DecisionMaking
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Philip Rehberger Founder, ScopeForged scopeforged.com
