Your website is down.
You know it's bad. But do you know how bad?
Most businesses don't. They feel the pain, scramble to fix it, and move on.
But they never calculate the actual cost.
Here's the formula:
→ Lost revenue per hour → Employee idle time (support, ops, dev) → Customer support surge → Reputation damage → Recovery effort (dev hours, emergency fixes)
Let's make it real.
Mid-size e-commerce site doing $500K/month.
One hour of downtime:
→ $700 in direct lost revenue (assumes 24/7 sales) → $500 in employee time (support fielding complaints, dev investigating) → $1,200 in recovery costs (emergency fixes, testing, deployment) → Unmeasurable brand damage (customers don't trust a site that goes down)
Total: $2,400 for one hour.
And that's assuming it's fixed in an hour. Most incidents take 3-6 hours.
Now here's the kicker:
A monitoring system costs $50-200/month.
A maintenance plan costs 15-20% of your annual software budget.
The math writes itself.
Yet most businesses only invest in uptime after a major incident. After the damage is done.
What would change if you calculated your actual downtime cost?
→ scopeforged.com
Philip Rehberger Founder, ScopeForged scopeforged.com
#SoftwareDevelopment #BusinessIntelligence #TechStrategy #Uptime #ROI
