Data, statistics, research findings, and industry analysis.
Your clients want to know what's happening. They just don't want to bother you to find out.
Counterintuitive insight: the most detailed scope documents often have the most scope creep.
Every "where are we on this?" email costs more than you think. Here's what we've learned about proactive client communication.
We analyzed 150 agency projects. The margin leakage was worse than expected.
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